연구분야
- Consumer Behavior
- Sales Promotion Strategy
- Digital and Social Media Marketing
- Gift-giving
- Retail Innovation and Consumer Experience
논문
- 박유경. (2025). 모바일 커머스 기반 선물하기에서 관계 유형의 영향: 정성과 사회규범 준수를 중심으로. 유통연구, 30(3), 103-138.
- 박현아, 박유경. (2025). 지속가능한 협력적 소비를 위하여: 경외감의 영향과 청지기정신의 매개효과를 중심으로. 소비자학연구, 36(3), 83-112.
- Park, Y., & Yi, Y. (2023). Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day. Journal of Retailing and Consumer Services, 73, 103381. [SSCI]
- Park, Y. & Yi, Y. (2022). Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots. Journal of Retailing and Consumer Services, 65, 102489. [SSCI]
- Park, Y. & Yi, Y. (2019). When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product. European Journal of Marketing, 53(7), 1423-1444. [SSCI]
- 박유경, 이유재. (2019). ‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로. 마케팅연구, 34(3), 47-73.
- Kim, Y., Park, Y., Lee, Y., & Park, K. (2018). Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat. International Journal of Advertising, 37(1), 86-104. [SSCI]
